"The Leadership Team and I promise to deliver all the products we have shown today and to execute the development plans highlighted just before me, at competitive quality levels and with adequate marketing support, in exchange for your commitment to deliver our growth objectives, to comply with our dealer standards, to invest in our brands and to adopt commercial practices that treat our products and our customers with the dignity they deserve.
An exchange of a promise for a promise.
Simple, straight, uncomplicated."
Sergio Marchionne, CEO of Chrysler (and Fiat), made that promise to his dealers less than a month ago. He didn't say anything about delivering products in a timely manner. The uncomplicated part isn't really ringing true, though.
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